Home Office plea for insights on On-Call Firefighter recruitment campaigns

The Strategic Communications team within the Home Office is leading on a research project to develop effective communications messages for recruitment of On-Call Fire Fighters (OCFFs). The findings from the research will inform communications products (recruitment campaign materials) which can be used by Fire and Rescue Services as required.

They are working with a specialist research agency who will be speaking to current OCFF, ex-OCFF and potential recruits to find out more about the barriers and motivations of becoming an OCFF. The research agency will also be speaking to employers about employing OCFF within their organisations.

What we need from you:

The Strategic Communications team need to hear from Fire and Rescue Services to find out more about your local On-Call Firefighters recruitment campaigns. In particular

• how you identify channels and audiences for recruitment campaigns
• any evaluation and insight into what works/doesn’t with recruitment campaigns
• what sort of centrally produced communications products you would find useful (we will work with Fire and Rescue Services to develop these products)

The information from the research agency and from above will help to inform a central resource of communications products which Fire and Rescue Services can use to support local recruitment campaigns.

Contact Kerry Charlesworth by Friday 03 March 2017:

Please contact Kerry Charlesworth from the Home Office Strategic Communications team in the Home Office on Kerry.Charlesworth@homeoffice.gsi.gov.uk if you have any information on your local On-Call Firefighters recruitment campaigns which you would be able to share with her, or if you are interested in knowing more about this project.