Stoat-ally creative campaign catches the eye in Hampshire
When it came to pushing a campaign on smoke alarms in Hampshire, the obvious route to go down was...stoats.
The in-house creative team decided a completely new approach was needed to get the message out and created the eye-catching animation.
The story covers the fictitious plight of the hapless rodent being plucked from its natural environment by people hoping to harness its distinctive cry.
As well as a launch at Hampshire's Staff Conference, the animation was marketed with a Name the Stoat competition on social media - Bernie proving the winning suggestion.
A giant cut-out of Bernie was also taken on tour around the county's schools and Bernie colouring sheets became the must-have Christmas accessory.
The animation has picked up 25,000 views across social channels so far and received a glowing reaction from the public.