Hampshire design team give fresh feel to elderly campaign

A campaign aimed at reducing fires in the home of elderly people has been given a fresh feel by the design team at Hampshire Fire and Rescue Service.

The team produced a range of brochures and leaflets, as well as more practical items such as tea towels, for the campaign, targeted at the over-65s. The layout and theme was designed to complement the clear, concise messaging of the campaign.

Katie Loates, communications lead for the Safer Home project, said: "It was vital that we were able to communicate the messages as clearly as possible to our target age group.

"The clear designs and simple layout, which could be adapted and used across the different literature, were pivotal in helping us achieve the aims of the campaign."

The campaign was launched at the top of Portsmouth's Spinnaker Tower and events held throughout the campaign included firefighters taking part in bingo calling and a visit from ITV's Fred Dinenage.

Hampshire has already received enquiries about the campaign literature from other services and it has also been discussed with representatives from the Department for Communities and Local Government.

The campaign helped to promote free home safety visits available to vulnerable adults over 65 and helped raise awareness of basic life-saving fire safety measures.

To enquire about the campaign or the literature, contact Katie Loates at Hampshire Fire and Rescue Service.