Research, insights and evaluation
There is lots of discussion in the fire and rescue service at the moment about "measurement" and "targetting"- and communication teams can really lead the way on this.
From the comments posted by delegates at the conference in November, there were three main areas of work emerging:
- Identification of a single research project or national behavioural insights study which we would all benefit from. Work has already started on this, with the work Steve Chu from South Yorkshire FRS and others are leading in conjunction for Communities & Local Government. You can read more about that work in this newsletter
- Production of a very short, clear paper which outlines some key steps on evaluating our work to make sure we are all measuring the right things. This might also tie in to London’s work around social media metrics, which was presented at the conference
- Individual FRSs are already doing pockets of good quality, individual research projects and well evaluated campaigns, but the findings are not always shared effectively so that they can benefit and feed into work nationally. We need to develop and promote ways of fixing this, for example through the FirePRO newsletter, on the portal and at future FirePRO events.
The following people expressed an interest at the conference in taking this work forward:
Dan Sims, Greater Manchester FRS
David Barlow, Hertfordshire FRS
Steve Chu, South Yorkshire FRS
James Bladon, Avon FRS
Hayley Douglas, Cambridgeshire FRS
Would you like to get involved in one or more aspects of this work? If so, contact Alex Mills at South Yorkshire FRS on email@example.com