OfCom report highlights changing communication market

Ofcom's eleventh annual Communications Market Report was published this summer, with some interesting findings which may help inform how fire services communicate with their communities. Key findings included:

• 90% of adults tuned into radio last year
• The amount of TV people watch has fallen below 4 hours for the first time since 2009
• The number of adults with household internet access grew to 82% in 2013
• A ‘millennium generation' of 14-15 year olds are the most technology-savvy people in the UK

You can read the full report on the Ofcom website here