Fire PRO

Autumn 2014

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Reminder: FirePRO conference- 26 & 27 November in Nottingham

Would you like to submit something for the next edition? Contact Alex Mills at South Yorkshire FRS on 0114 253 2353 or amills@syfire.gov.uk or James Morton at Hampshire FRS on 02380 626 723 or james.morton@hantsfire.gov.uk

Case studies

YouGov launches profiling tool

YouGov has launched a new our segmentation and media planning product for agencies and brands, called Profiles. The product is powered by data collected in the YouGov Cube – a bank of data collected from over 200,000 UK YouGov members.

YouGov claim the tool offers 'the profile of your target audience across multi-channel data sets with greater granularity and accuracy than ever before'.

You can try the tool for yourself here

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